Anti-Social Social Selling: How I’m Failing

If there’s one thing I’m not good at, it’s selling books.  I don’t carry a business card, I don’t tell anyone about it, I don’t even have Instagram. But I do believe in “social selling”, because it is a real thing. Social, online or off, sells. I probably shouldn’t publish my records to show it, but when I’ve been out …

The Impact Formula – Visibility, Credibility, Authority

I learned a lot of valuable business lessons from one of my first managers – a Cranfield University MBA graduate – that helped shape my career as both a marketer and a writer. Since then (it was over three years ago), I have thought a lot about his wisdom and teaching, applying my own experience and intuition to create what …

busy writer 2016

Being a “busy” writer in 2016

We’ve all heard it before: someone you know or work with is “too busy”. “Busy” has become the desired outcome – a trump card. We’ve forgotten the very negative connotations of its actual definition: engaged in, involved in, employed in, working at, labouring at, toiling at, slaving at, hard at work (on), wrapped up (in/with) Despite not living or working in Japanese culture – where employees often …